Saturday, 29 April 2017

Let’s not forget what the long game is for Australian cycling

The Australian Cycling Team’s performance at the recent World Track Championships in Hong Kong resembled the old days where Australia was feared and seen as a genuine threat to other countries’ chances of standing on the top spot of the dais.

After the five days of competition, Australia topped the medal count with 11 medals (three gold, five silver and three bronze).  The nearest competitor was France with five.  Australia smashed the competition like they did in Melbourne in 2012 when they topped the medal tally with 15.   

What was even more surprising about the performance of the Australian team was the immediate rebound from a disappointing performance at the Rio Olympics when they came away with only two medals (silver and a bronze) and sat in equal 13th spot with Poland.

Expectations of success in Hong Kong would not have been overly high.

Australia had only appointed a new High Performance Manager in Simon Jones and the ink on Australia’s blueprint for success at the Tokyo Olympics would have only been drying. The team had a number of new fresh faces and there was no Anna Meares. There was also a rider defection to Russia.   

So to top the medal count was nothing short of outstanding. There were a couple of factors in Australia’s favour.  Our greatest nemesis, Great Britain, was missing both Jason Kenny and Laura Trott (now Kenny) and Great Britain was still in damage control from the bullying scandal that led to the scalp of Shane Sutton, British Cycling’s Technical Director.     

It has been a very promising start to Simon Jones’ tenure at Cycling Australia.  It was not totally unsurprising given his motivation and background.  He told New Corp on his appointment that “I’m here to win. I’m not here to get the T-shirt or a sun tan,”.

But Simon Jones’ overall key performance indicators must rebuild and guide the Australian cycling team towards a successful 2020 Tokyo Olympics.  Failure like at the London and Rio Olympics cannot be tolerated again.   

While success at international events boost morale and may help to intimidate competition, from a strategic planning point of view there is a question as to why Australia sought to do so well.  It is almost 12 months to the next significant international event, 2018 World Track Championships in Apeldoorn (Netherlands) just prior to the 2018 Commonwealth Games.  Australia’s track cyclists must now continue to remain focussed as they have sent a signal to the other competitors exactly where they stand in terms of times achieved and which Australian cyclists to watch.  

England will bounce back strongly at the Commonwealth Games that start in April 2018.  Great Britain traditionally gives nothing away at events which are over 12 months away from a major international event like the Olympics or Commonwealth Games.  At the 2015 World Cycling Track Championships, England only won three medals.  Wind the clock forward 12 months and Great Britain dominated the 2016 World Track Championships with 16 medals.  They went on to reign over the competition in Rio.  

While success at Hong Kong will be a huge uplift in the morale of Australian cyclists, Cycling Australia cannot lose sight of the long game. And that is the Tokyo Olympics.  

Under the Australian Sports Commission’s ‘Winning Edge’ strategy, the key benchmark for the allocation of funding over a four-year cycle is success at the Olympics.  Therefore, topping the medal tally at a World Championships three years out from the next Olympics will do little to ensure much additional funding from the Australian Government for cycling events.   

The Olympics must remain part of Cycling Australia’s pivotal strategic planning to ensure podium appearances at benchmark events including the 2018 Commonwealth and 2020 Olympic Games.  That means Australia must follow more closely the training methods of Great Britain, which ensures its athletes peak at the World Championships in the year of the Commonwealth or Olympic Games. It does not let World Championships in other years be a distraction to its ultimate goal - Olympic glory.

It is also important that Simon Jones, as the new High Performance Manager, does not get focussed on attempting to be successful at every event, but sticks to a strategic plan that centres around peaking at the Commonwealth and the Olympic games.

Podium success at these two events is where the Australian public will judge our cycling athletes and Cycling Australia.  Not at every World Cup or World Championship.  Not to mention that Australian Government funding for Cycling Australia will be ultimately tied to Olympic glory.  


Also published at Roar Sport http://www.theroar.com.au/2017/04/25/lets-not-forget-long-game-australian-cycling/


Sunday, 2 April 2017

TV broadcast changes to cycling will hurt the fans

Cycling returns to free to air TV screens tonight with the Tour of Flanders.

This was after cycling fans tuned in to watch cycling’s first ‘Monument’ on SBS, the Milan-San Remo, only to be greeted with the English Premier League and then another movie repeat.

A hop, skip and jump to the study to crank up the computer to stream it on Cycling Central also left many with a blank screen.

The only option to watch the first Spring Classic, or ‘La Classicissima’ was through Eurosport on Foxtel or through some dodgy stream.

This situation will be repeated several times over during this year as SBS has lost the TV rights to several of its regular cycling events, including all the Italian races.

During the Milan-San Remo, SBS’s Mike Tomalaris explained why the channel couldn’t broadcast the event in response to growing fan anger.

No rights to #MSR17 or #Giro100 but #sbscycling will screen everything else in 2017. Italian races can only be viewed on pay TV globally.
— Michael Tomalaris (@miketomalaris) March 18, 2017

Tomalaris also pointed out that SBS wasn’t even given the chance to bid for the event.
The transfer of RCS Sport races (the operators of the Italian races like the Giro and MSR) to pay-TV operator Eurosport was confirmed in an INRNG post.

The article explains that the Giro d’Italia and other RCS races will not be on shown on SBS in Australia any longer. But this pay-TV only model is not just limited to Australia.

Exclusive coverage is not new to cycling or international sport.

SBS has had the exclusive rights to Le Tour de France for years, preventing Eurosport from showing the event to its pay-TV subscribers in Australia.

Losing the TV rights to the Italian races will be tough for SBS.

When the channel lost the EPL broadcasting rights to Fox Sports in 2004, executives were prepared to take the punt to make SBS the home of cycling in Australia.
Cycling fans will be forever grateful for that decision.

SBS has, in the past, televised a large number of UCI World Tour and other road cycling events. It started with Le Tour de France in 1980 and according to its 2016 Annual Report had grown to 17 events, including the two biggest races – il Giro d’Italia and Le Tour de France.

Australian Cadel Evans celebrates the pink jersey

As Australian riders began to win more high profile races in Europe like the Paris to Roubaix, so did the number of races televised by SBS.
By the time Cadel Evans’ won Le Tour in 2011, cycling interest exploded in this country and so did the broadcasting of cycling races.
SBS was suddenly showing all the Grand Tours, the five ‘Monuments’, key one-day races like the Strade Bianchi, Amstel Gold, Fleche Wallone and some key stages races leading up to Le Tour.
But those times are now over unless you have pay-TV.
At the end of February, a Cycling Central podcast announced that SBS had

“..added the German Eschborn-Frankfurt race to complete our Spring coverage which includes the Tour of Flanders, Paris-Roubaix, Amstel Gold, Fleche Wallonne and Liege Bastogne Liege.”

However, since that announcement, the updated Cycling Central schedule on their website is
missing any mention of live coverage of the Fleche Wallonne with a reference to highlights.

These races are fan favourites for Australians, but the Giro d’Italia is going to be the biggest loss for SBS. According to SBS’s 2014 Annual Report, the Giro reached 2.4 million Australians and the live stages averaged 107,000 viewers, an 81 per cent increase on 2013.

In the wash-up, SBS is now left with a weakened and depleted line up of cycling races.

One of SBS’s newly added races – the Eschborn-Frankfurt – appears on the surface to be a ‘network filler.’

SBS has probably overplayed the importance of the race in its marketing material, describing it in as a Spring Classic when even Wikipedia defines the race as a semi-classic.

Many will be asking what the Eschborn-Frankfurt is? It has no historic significance as a cycling race and the race did not even run in 2015. Until this year, it was on the UCI Europe Tour calendar.

Apart from Phil Anderson in 1984 and 1985, no other Australians have featured on the podium. It entails just a city loop race around Frankfurt am Main area rather than meandering through the beautiful historic towns of northern Italy or even southern France.

While it’s hard to criticise SBS for losing the rights to many of its flagship events, the communication of the announcement could have been handled better.

Comments in the INRNG article and on social media show many Australians are still not aware of the significant change in SBS programming.

Lucky pay-TV viewers were treated to fantastic and exciting racing over the last 20 kilometres of the Milan-San Remo.

It’s a huge shame that all Australians could not watch it.

This article was re-produced from Roar Sport - http://www.theroar.com.au/2017/04/02/tv-broadcast-changes-cycling-will-hurt-fans/